Tip Top Proper Cocktails
Can it
Your day was on the rocks, nothing went right and chaos was waiting for you at every turn. The light and energy have slowly dimmed from your eyes and the only thing that could match this day’s energy is a TipTop cocktail. Ready to pour, packed with flavor and strength. Because when shit hits the can the can pulls through.
01
Curtain Call
When consumers interact with our product in store it can get lost amongst the other beverages for happy functional people. We want to make sure all the lights are shining on the thing you need. We are creating stage displays for TipTop to live on. Mini stage curtains, lights, wood panel stage and in the spotlight a rotating list of our best flavors. Because when the chaos of the day beats you down you need a show stopper to help you Can It.
02
The Day Redemption Collection
The classy cool and sleek design of our can is part of the experience of drinking a TipTop. That little can is more special than your average, and it deserves the proper satisfying vessel to enjoy it. TipTop is partnering with Ikea to make a line of Mid Century Modern furniture with cup holders designed to perfectly fit the can, ice buckets so you can refresh your drink and places to store glasses for even easier satisfying access.
03
Behind the Curtain
All the world is a stage, especially when a horrible day goes so wrong it becomes a comedy. We are inviting old and new Broadway actors to come and tell their shitty day backstage stories that ultimately ended in a standing ovation. In a series of 60-second one-act “plays” you will be able to hear never-before-heard stories from behind the curtain and a welcomed reminder that although we may not be able to see behind the curtain of everyone’s life there is always chaos that needs to be canned. All videos will be filmed in a “Drunk History” format where the Broadway actor will first choose their TipTop drink of choice and enjoy it while rehashing the chaos.
04
Beat the Punch
This ready to pour cocktail may be the most luxurious at home but we want to meet you where the chaos is. We are dispatching our TipTop Can It trucks so when you find yourself in the middle of a particularly bad day just listen for the sound of ice clinking in a glass and your satisfaction isn’t far. At kids sports games, the park, office buildings and more, whatever your chaos is we can Can It.
05
Can ‘Em
We’re all about cutting the chaos out of your life. Is there someone in your life that tends to always be the reason for your day taking a turn for the worse, can ‘em. If you cut the chaos out of your life and tell us the story on our socials we’ll send you a case of our best selling flavors and a baby tee that says “Can ‘em.”
Art Director: Hailey Howard
Copywriter: Abby Smudsky