Wendy’s
Duh
There’s good at solving problems and then there’s gooder. We’re obvious thinkers in the we don’t want to get out of the car sort of way. That’s why we invented the drive-through. We make simple pleasures like burgers more angular so they fit all the toppings, and discover better more frosty ways to eat both our favorite desserts, ice cream, and milkshakes. We’re obvious innovators, and when you’re hungry and need something gooder than the rest, you go to Wendy’s, duh.
01
Keep it Hot, Duh
The best thing about the obvious is you never run out of it! We know how our food could be even better if it stays hot all the way home, duh. We are collaborating with ULINE heating and cooling food bags so when you take your food to go it stays hot, duh.
02
Just Drive, Duh
Our brains are masterminds of the incredibly obvious, like a restaurant where the only place to order from is the drive-through, duh. We don’t like using our legs any more than you do so why not take advantage of the obvious solution? Drive-through only Wendy’s now in select locations, duh.
03
Split it, Duh
We already invented the drive-through so it only made sense to make it gooder. We’ve come up with the most obvious and streamlined way to order. Now introducing “Split it Duh”. We have updated our ordering system to now have tabs. When you go through the drive-through with friends or family you can order on your own tab and split the bill accordingly, Duhhhhhh.
04
Frosty Tub, Duh
An extra-large Frosty only lasts so long because of its doubly delicious properties. Why shouldn’t you be able to have a scoop whenever you please? We have created the gallon of Frosty ice cream for purchase at all Wendy’s locations, duh.
05
Unfollow Them, Duh
We love a simple pleasure, especially one that’s so obvious it hurts. If you unfollow a fast food social media account and follow us instead you will get a free burger and fries from any Wendy's North America location. We like you and don’t like them, duh.
06
Feed the People, Duh
Every year restaurants waste 22-33 billion pounds of food. Why wouldn’t we put that food to good use? Wendy’s is implementing community fridges where extra food will be stored for 24 hours after the last shift is done, replenished each day. Anyone who needs a meal or a little extra food for the family can come and enjoy Wendy’s, duh.
Art Director: Hailey Howard
Copywriter: Abby Smudsky