Zillow

Zext about it

You used to exchange sexy messages with your partner, but now all you can think about is their latest Zext. Maybe it’s growing up, because nothing gets you going like seeing Z-rated property pics. Scoping where your future takes you while you play house - Zillow is how grownups get turned on.

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01

Zextbots

A QR code on our print ads takes you to Zillow’s website where you can chat with your very own Zextbot to find your perfect listing.

02

“Love is Blind” Zexting

There’s a lot you can find out about someone’s living preferences even if you’ve never met. Zillow teams up with Netflix’s Love is Blind for a Zext feature product placement where couples can plan their future home together before they say ‘I do’.

03

Zinsta

Zillow develops an instagram account dedicated to its hottest listings. Z-rated and zexy as hell, these architectural thirst traps are absolutely shameless.

04

Turned on at the Movies

Before your feature starts at the movies, the reminder to turn off your phone might get a little saucy. Zillow’s ads take over a theater near you in the form of a gentle reminder voiced by Jennifer Coolidge - so turn it off or you might get turned on “real bad.”

05

Zexy Centerfold

Get turned on the old fashioned way - in print. A centerfold in Architectural Digest that spotlights drool-worthy homes. This “Home of the Month” is all about long walks on a private beach and a backyard you’ll fantasize about for hours.

Art Director: Hailey Howard

Copywriter: Christine Tawfik